Crafting thoughtful,
well-made designs for clients
who care about the small details.

If you love the look of a brand or a website that feels curated and timeless, you’ll probably like this, too. I believe good design is all about intention. That's why every touchpoint of your project is tailored to your precise creative needs.

1

Initiating Kick Off Design Call

We'll start with a brief call to connect and determine the best service for your needs. I'll understand your requirements and help you achieve your design goals.

2

Creating &
Honing the Vision

During this phase, I create a visual direction and update on progress, addressing refinements to keep our work moving forward.

3

Flawless Delivery & Brand Launch

In this final stage, we'll review your project files and ensure they're perfect! Get a downloadable folder with all your files, then put your new branding/marketing into action!

Local Brand Builder

The Local Brand Builder is a personalized service aimed at small businesses, startups, and community-focused individuals. It offers tailored creative branding and marketing solutions, including direct access to a personal branding marketing assistant. The services encompass a variety of offerings such as Instagram content creation and scheduling, Instagram growth strategies, monthly photoshoots, brand consulting, weekly brand strategy check-ins, graphic print design, and personalized email templates. The approach is cost-effective, flexible, and aimed at unlocking the full potential of a brand's presence, particularly on social media platforms like Instagram and Facebook. The service is characterized by its collaborative and personalized approach, ensuring alignment with the client's specific goals and brand identity.

  • Instagram Content Creation and Scheduling: Crafting and organizing engaging posts for Instagram to enhance online presence.

    Instagram Growth Strategies: Developing strategies to increase followers and engagement on Instagram.

    Monthly Photoshoots: Regular photoshoots to provide high-quality visual content for brand promotion.

    Brand Consulting: Expert advice on brand positioning, identity, and messaging.

    Weekly Brand Strategy Check-ins: Regular meetings to discuss and refine brand strategy and marketing efforts.

    Graphic Print Design: Designing visually appealing print materials like brochures, business cards, and banners.

    Personalized Email Templates: Creating custom email templates for effective and professional communication with customers.

  • Social Media Account Setup: While we provide support and guidance for your existing social media accounts, the initial setup of new accounts is not included in this service.

    Paid Advertising Campaigns: While we can offer guidance and recommendations on paid advertising strategies, the implementation and management of paid advertising campaigns are not part of this service.

    Web Design and Development: Our service centers around social media and branding support, so web design and development are not included. However, we can provide recommendations and guidance for improving your website's alignment with your social media and branding efforts.

    Print Design: While we offer guidance and provide 1 digital branding materials monthly, such as business cards, brochures, and other physical marketing collateral, please note that we are not responsible for the actual printing of your digital files. We will provide you with the necessary design files, ready for printing, and assist you with finding suitable printing services if needed.

    SEO Services: Our focus is on social media and branding support, and search engine optimization (SEO) services are not included.

    Photography and Videography: While we offer 3 hours of dedicated photo shoots every month to capture visual content for your social media and branding needs, please note that extensive editing and video editing services are not included in our standard package. However, I’m happy to provide these additional editing services at an hourly rate upon request. I’ll work closely with you to understand your specific editing requirements and provide a tailored solution to meet your needs.

*Disclaimer: The Local Brand Builder service is exclusively available for businesses located in the areas surrounding Tampa, St. Petersburg, Sarasota, Bradenton, and Venice — Florida.

Branding Moxie

Unlock the true potential of your brand with some moxie, a service designed to refine and elevate your identity to new heights. Stand out from the crowd with a fresh and unique look that captures the essence of your business. With my expertise, I'll help you build a strong brand that leaves a lasting impression on your target audience from day one. Experience the power of a timeless and cohesive brand that exudes professionalism at every touchpoint, setting you apart in a crowded market.

  • Consultation

    Visual Direction & Mood Board Primary Logo

    Secondary Logo

    Up to 3 Brand Marks

    Colour Palette

    Typography

    Iconography

    Comprehensive Brand Guidelines

    2 Refinement Rounds

    2 Collateral items of your choosing (e.g. Business Card, Letterhead, Gift Voucher, Social Media Template, Thank You Card, Stickers, Custom Pattern)

  • Printing Services: While we provide the design and creation of collateral items, such as business cards, letterheads, and gift vouchers, please note that we do not handle the actual printing process. We will provide you with the digital files ready for printing, and you can choose your preferred printing vendor.

    Website Design and Development: Branding Moxie focuses specifically on brand identity and visual elements. Website design and development, including coding and programming, are not included in this service.


    Content Creation:     While we provide visual direction and guidance for your brand, the actual creation of content, such as written copy, blog posts, or social media content, is not included in the Branding Moxie service.


    Photography and Videography:     While we can provide guidance on incorporating visual elements into your brand, such as selecting stock photos or recommending actual photography or videography services are not included in the Branding Moxie package.


    Marketing and Advertising Campaigns    : Branding Moxie focuses on creating a strong brand foundation and visual identity. We do not provide marketing or advertising campaign management as part of this service.

Product Photography

When creating a brand and website, sometimes the importance of photography can be overlooked. Investing in high-quality photography that gives potential customers an idea of what your products are like will give them the confidence they need to purchase from you. Having a professional online presence means having consistent and quality photography throughout your brand.

  • 10 Curated Styled Product Photos

    2 Collaborative GIFS

    Art Direction and Production

    Set Design and Building

    Prop StylingPost Production

    Licensing Rights

  • Product Acquisition: Our service assumes that you will provide the products to be photographed. We do not facilitate the acquisition or sourcing of the products for the shoot.

    Product Design or Development: Our focus is on capturing high-quality images of your existing products. We do not provide product design or development services as part of the photography package.

    Extensive Photo Retouching or Manipulation: While our post-production process includes standard retouching techniques to enhance the overall look of the images, extensive retouching or manipulation beyond the scope of normal image enhancement is not included.

    Model or Talent Acquisition: If you require models or talent to be featured in the product photos, it is your responsibility to arrange for their participation. We do not provide model or talent acquisition services.

    Location Rental or Studio Space: If you require a specific location or studio space for the product photography shoot, securing and renting the location or studio is not included in the service.

    Printing: Our product photography service specializes in capturing high-quality digital images of your products. While we can provide guidance and recommendations on presenting your products effectively, the actual printing of physical materials such as brochures, catalogs, or product packaging is not included in the service.

Website Design

Ready to elevate your online presence? Let's create a captivating website that mirrors your brand, captivating visitors from the start. With customized features and seamless usability, your site will impress on all devices. From aesthetics to functionality, experience a standout Squarespace site that elevates your business.

  • Home Page Concept Design

    Up to 5 Custom Designed Pages Responsive Design

    In-Depth Brand Strategy

    Social Media Integration Blog/Newsletter Integration

    24/7 Squarespace Technical Support

    2 Refinement Rounds

  • Copywriting and Content Creation: While we can assist with structuring and organizing your content, the actual writing of the website copy or creation of content is not included. You will be responsible for providing the written content for your website.

    Logo Design or Branding: Our service focuses on designing and developing your website, but it does not include logo design or comprehensive branding services. If you need assistance with logo design or branding, I recommend our Branding Moxie service!

    Custom Development or Advanced Coding: Our website design service is based on utilizing the features and templates provided by Squarespace. Custom development or advanced coding beyond the capabilities of the Squarespace platform is not included in this service.

    E-commerce Functionality: If you require e-commerce functionality for your website, such as setting up an online store with product listings, inventory management, and payment processing, this is not included in the basic website design service. E-commerce setup is a separate service and can be discussed as an add-on or separate project.

    SEO Services: While we design your website with best practices in mind for search engine optimization (SEO), our service does not include comprehensive SEO strategies, keyword research, or ongoing SEO optimization. If you require specialized SEO services, we recommend working with an SEO professional.

    Ongoing Website Maintenance: Our website design service covers the initial setup and design of your website. Ongoing website maintenance, including content updates, adding new pages, or making regular changes to your website, is not included. We recommend considering a website maintenance plan or discussing options for ongoing support.

Brand Guidance Consultation

Discover strategic insights for optimizing your brand with our tailored Brand Guidance Consultation. Benefit from a comprehensive branding audit, empowering you with resources, knowledge, and ongoing support to enhance and manage your brand effectively. Elevate your presence and make an enduring impact today.

  • Visual Branding Audit
    Brand Style Guide Development
    Social Media Assessment
    Consistency Development
    Branding Dos and Don'ts
    Branding Training and Resources
    Ongoing Brand Support

  • We will focus on identifying areas for improvement and providing actionable insights to help businesses elevate their branding and design. However, please note that our consultation does not include the actual implementation of any design or branding changes. While we will provide guidance and recommendations for your visual identity, it will be up to you if you would like to continue by building a design plan so I can further assist with your branding or design based on our insights.

    While we may provide suggestions and guidance on your brand's messaging and storytelling, we do not create content for our clients as part of this service.

    Finally, it's important to note that our consultation is not a guarantee of success. While we will provide our best insights and recommendations, ultimately the success of any branding or design changes will depend on various external factors, including market trends, audience preferences, and overall business strategy.

Additional Services

à la carte

Each brand’s needs are different and I customize services to fit your needs. I also offer a range of additional services for those who have specific needs. These extras can be added to the services above or requested separately.

Photography

✷ Photography Direction
✷ Product Lifestyle
✷ E-Commerce Product Images
✷ Branding Portraits
✷ Animated GIFs

Social Media

✷ Template Design
✷ Best Practice Consulting
✷ Social Media Growth

Design

✷ Pitch Presentation/Deck
✷ Signage
✷ Packaging
✷ Marketing Collateral
✷ Web Banner
✷ Business Cards
✷ Menu Design
✷ Email Campaigns
✷ Invites/Flyers
✷ Digital Ads
✷ Small Business Trade/Market Booth
✷ Animated Logos

Is Your Business Ready
for a Visual Branding Overhaul?

Yes, if you:

👌 Just started a new business and need help establishing a unique and engaging brand that truly represents your vision.

👌 Have an existing brand, but you feel like it could use a bit of a facelift to better align with your current business goals and values.

👌 Have a solid brand in place, but you need some help creating marketing materials that effectively communicate your message and appeal to your target audience.

👌 Want to elevate your brand and stand out from your competitors with a visually stunning and cohesive design strategy.

NOT SO MUCH, IF YOU:

🫣 Are looking for a quick fix or a magic solution that will transform your brand overnight. Sorry to burst your bubble, but successful branding and design require time and effort. If you're not willing to put in the work, this may not be the right fit for you.

🫣 You're not really sure who your target audience is or what your brand stands for. It's important to have a clear vision and direction for your brand before we can work together to bring it to life.

🫣 You're looking for the absolute lowest price without considering the value of quality design and branding. While I understand the importance of staying within a budget, I believe that investing in quality design and branding is a wise decision for any business looking to grow and succeed. If you're only focused on finding the cheapest option, we may not be the best fit for you.

I'VE HAD THE PLEASURE to WORK WITH

Frequently Asked

Questions

  • Yes! A 50 percent nonrefundable deposit is required to reserve your spot on my calendar. The remaining total may be broken into two or four payments. These will be charged monthly from your deposit date to the end of your chosen timeline.

  • I believe that a logo alone cannot tell an entire brand's story or set a business up for long-term success. That's why I don't offer just a logo and specialize in full branding.

  • I use Squarespace to design responsive websites that are also mobile-friendly.

  • Yes, of course! I love working with previous clients on new projects. I like to schedule projects in advance so that each project receives the attention it deserves.

If you can't find the information you need here, don't hesitate to contact me through my inquiry form. We can schedule a consultation to further dive into your project.

Are you ready to take your project from 'meh' to magnificent?

I love working with passionate and motivated dream-makers from small businesses to solo entrepreneurs and startups. Please contact me to request more information about my services, or to schedule a time to chat about how we can create something amazing together!