TIY is a vibrant hair accessory company based in Austin, Texas, known for its high-performance hair ties trusted by over 200 Olympians and pros. As a designer, I was thrilled to work with Jerritt and Andrea, the founders of TIY, to help bring their vision to life.
Starting with the Pro hair tie line, I created a stand-out package design that captured the brand's spirit of color and energy. From there, I helped Jerritt and Andrea develop their brand further, providing design assistance for marketing campaigns, website design, shipping packaging, and marketing print assets.
As a key collaborator, I am proud to have helped establish a more defined brand identity that showcases TIY's unique style and performance. I look forward to continuing to contribute to their ongoing success and growth in the hair accessory market.
SERVICES:
Web Design
Marketing Assets
Ad Design
Product Packaging
Trade Show Booth Design
Line Sheet Design
Photo Editing
To showcase the stunning new packaging of TIY's Pro hair tie line, I created a custom tall display for Jerritt and Andrea that they can use for their wholesale client orders. This display not only highlights the brand's unique style and energy but also provides a practical solution for retailers to showcase and sell TIY's products. As a package designer and marketing assistant, it was a pleasure to help TIY create a comprehensive brand experience for their customers.
