V Syndicate

As the former Visual Brand Director for V Syndicate®, a dynamic lifestyle brand in the leisure and smoking accessories industry, I oversee the development of the brand's visual identity and marketing materials. Starting out as a social media content creator for the company's partner brand, I quickly transitioned to a full-time role at V Syndicate where I helped establish and develop the brand's new identity after a rebranding effort. My contributions included the development of product line sheets, sales decks, custom presentations, web design, and the establishment of brand guidelines.

One of my biggest projects was creating a convention booth that would capture the essence of V Syndicate's brand and provide an unforgettable experience for their clients and buyers. By sourcing displays and developing the look and feel of the booth, I was able to create an immersive environment that reinforced the brand's unique style and energy.

As part of the team, I collaborate closely with the head designer Gary Bernato to create custom trays and grinder cards for cannabis dispensaries and businesses.  By leveraging V Syndicate is a market leader in smoking accessories thanks to their expertise in customization and unwavering commitment to producing high-quality products. It was a pleasure to be part of such a hard-working and committed team, and I am proud to have contributed to their success. I look forward to watching V Syndicate continue to innovate and grow in the future.